Privacy Policy

Privacy Policy - the basics

Effective Date: May 13, 2025
Last Updated: May 13, 2025

Moku Glasses (“we,” “us,” “our”) operates https://www.mokuglasses.com/ (the “Site”). We respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy describes:

1. Data Controller
   Moku Glasses
   Email: help@mokuglasses.com

2. Information We Collect
   a. Personal Data You Provide

   • Contact & account data: name, email, phone, billing/shipping address, password (hashed)

   • Order/payment data: payment method details (processed via Stripe/PayPal), order history

   • Customer service: correspondence, support tickets

   b. Device & Usage Data

   • Technical data: IP address, browser type/version, device identifiers, operating system

   • Usage data: pages visited, time stamps, clickstream, referral URL

   • Location data (approximate, via IP)

   c. Cookies & Tracking

   • Session cookies, persistent cookies, web beacons

   • Third-party analytics (Google Analytics), marketing pixels (Facebook, Google Ads)

3. How We Use Your Data

   • Order Fulfillment & Support: process orders, communicate order status, handle defects

   • Payments & Fraud Prevention: verify transactions, detect fraud

   • Marketing Communications: with your consent, send newsletters, promotions, product updates

   • Service Improvement & Analytics: optimize Site performance, personalize content

   • Legal Compliance: comply with laws, respond to legal requests, enforce our Terms

4. Legal Bases for Processing (GDPR)

   • Consent: marketing emails, optional surveys

   • Contractual Necessity: processing orders, customer support

   • Legitimate Interests: fraud detection, analytics, Site improvement

   • Legal Obligation: tax, accounting, regulatory compliance

5. Your Privacy Rights
   Applicable if you reside in the EU/UK or California:

   • Access & Portability: request a copy of your data

   • Rectification & Erasure: correct or delete your personal data (“right to be forgotten”)

   • Restrict or Object: to certain processing (marketing, profiling)

   • Withdraw Consent: at any time for marketing messages

   • Opt-Out (CA Residents): sale of personal data (we do not sell your data; “Do Not Sell My Info” link)

   To exercise rights, contact help@mokuglasses.com. We’ll respond within applicable legal timeframes.

6. Data Retention

   • Account & order records: retained for 7 years (tax/accounting law)

   • Marketing consents: until withdrawn

   • Analytics logs: anonymized after 24 months

7. Data Sharing & Disclosure

   • Service Providers: payment processors (Stripe/PayPal), shipping carriers, email platforms (Mailchimp), analytics providers

   • Affiliates & Subsidiaries: in event of corporate reorganization

   • Legal Requests: comply with subpoenas, law enforcement

   • Business Transfers: due diligence and transaction contexts (with confidentiality obligations)

8. International Transfers
   We may transfer data outside your jurisdiction (e.g. to the U.S.). We use EU Standard Contractual Clauses and other safeguards where required.

9. Security Measures
   We implement industry-standard technical and organizational controls (encryption in transit & at rest, access controls, regular audits). However, no system is 100% secure.

10. Children’s Privacy
    Our Site is not directed to children under 16. We do not knowingly collect data from minors.

11. Third-Party Links
    We are not responsible for the privacy practices of sites linked from our Site. Review their policies before sharing personal data.

12. Cookie Settings & Opt-Out

    • You can manage cookies via your browser settings.

    • To opt out of Google Analytics, install the Google Analytics opt-out add-on.

13. Changes to This Policy
    We may update this policy. We’ll post the revised date at the top, and—where required by law—notify you. Continued use constitutes acceptance.

14. Contact Us
    For questions or to exercise your rights, email help@mokuglasses.com.